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Binance official crypto partner of the 64th Grammy Awards


Recording Academy, a major music recording company known for its annual Grammy Music Awards, has partnered with Binance, the world's largest trading crypto exchange.


According to a joint announcement last March 31st 2022, Binance became the first official partner of the 64th Grammy Awards and Grammy Week events in the field of crypto exchanges, which will bring various technological solutions and Web3 experiences to the organization's events and projects. The partnership was announced just days before the 64th Grammy Awards, which will take place on April 3rd 2022 at the MGM Grand Garden Arena in Las Vegas.


Panos Panay, co-president of Recording Academy, said the agreement envisages the development of new monetization opportunities for Recording Academy and the creation of new experiences for music fans:


“AS A LEADING CRYPTO EXCHANGE AND BLOCKCHAIN ​​PLAYER AND THANKS TO ITS COMMUNITY APPROACH, BINANCE IS THE IDEAL PARTNER FOR GRAMMY AND OUR MISSION TO STRENGTHEN THE PEOPLE WHO WILL HAVE

According to Binance co-founder Yi He, the new partnership will enable the Recording Academy to meet the changing demands of its community by providing a fresh new experience based on blockchain and "all the great things Web3 technology can bring to entertainment". A spokesman for Binance this time declined to say whether the partnership would involve the use of